The software of choice to deploy your message is typically Mailchimp or Constant Contact and both have their own pros and cons.

The biggest challenge you have is getting you message opened and heard over the typical spam your customers receive. So here are a few simple tips to make sure your emails are opened and read.

Target email list – make sure it is up to date

Making sure your email list is up to date is not only important for GDPR it is also essential to avoid any issues with your email software provider. Make sure you have the correct  business email address and make sure it is of an individual person rather than a general sales or info address to ensure it gets through to the correct decision maker.

Subject line – make it stand out!

Do not underestimate the importance of the subject line to catch the customer’s eye. It really can make the difference if its opened or not, so take some time drafting a subject line that is really going to stand out against the rest.

Make sure content is relevant

This may seem obvious, but it is one of the biggest frustrations your customers will have if it is the email content is not relevant or interesting to them or you will soon have them heading for the unsubscribe button and they are gone forever.

Responsive to all mobile devices

Typically, 85% of your clients will view your email on their mobile devices, so it is essential that they are optimised to be viewed on different mobile devices as well as a laptop. Otherwise, you could be missing a huge share of your target audience. Also make sure you send a test email before the final version is despatched and view it as your customers will see it on their mobile device.

Lets get personal

Personalisation goes a long way in email marketing. Without it, people will be reminded that the email is just one of many, but with-it people can just feel it is them you are talking to. Make sure, not only do you open the email copy with their name, but you can also add a member of staff’s name as a personal recipient, once again adding that personal touch that your customers crave these days from digital communications and will make them much more likely to respond

In life … timing is everything!

There are “sweet spot” times that you can send your emails out to ensure the best chances of them being opened and read. Typically, this is between 9am and 11am and 3pm and 5pm, however this might not always be right for your business, so do not be afraid to experiment, you will soon realise what works best.

PMF Marketing recently handled a project to set up some e-marketing activity for our client Kraftwerk Europe which resulted in securing a new online customer, so it does work! If you would like a free 30-minute consultation how we can help your business contact us today.

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However, in an age where 60% of the world population now use social media, it really is something that businesses can no longer choose to ignore, but where do you start?

Decide On Your Objectives
The starting point before you even set up your various social media pages is why are you doing it? Is it to generate fresh sales leads? Is it to raise awareness of your company’s services? Is it to share news of what is happening in the Industry? Although all these points are relevant, the most important thing is that your followers achieve something from reading your posts, so there needs to be something in it for them by following you.

Identify Your Target Market
It may seem an obvious one, but I know so many agencies and indeed companies that fail to set the correct tone of voice with their activity by not tailoring their content of their social media to the relevant target audience they are trying to reach. There are a number of tools available to increase engagement with your followers, such as Geo targeting your Facebook advertising by occupation or location or becoming active on Facebook Groups and Forums and then sharing content. Becoming relevant and targeted in your approach, will all help to make your social media activity engaging and on message.

What do you want to say?
Nobody knows the industry as well as you do, so why not tell your followers about things which are going to help them?  It might be a new product that you have just launched? It might be new legislation which will impact on their working practices? It might even be a new promotion of discounted products that will help your followers save money?.  If you can help solve a problem for your followers, then they are much more likely to share your post and engage with your activity, especially if you are original with what you are posting. Creating fresh, original new content is often referred to as “Thought Leadership” as you are simply leading the way on providing new knowledge for your followers. This also enables you to become the source of the truth and the new ambassador of the industry, building trust and respect for your brand along the way.

Measure Its Effectiveness

There are a number of tools which you can use to track what is working and what isn’t once you have put a social media plan in place. Google Analytics can help show the number of visitors to your website following recent posts and it will also track what sections of your website are being visited. Linked-in also can profile the number of views that your post has received, and it also provides the company profile of your visitor for lead generation. Facebook provides a very detailed summary of users who has seen your latest campaigns, enabling you to increase or decrease your spend activity to increase your audience reach  from a local to a national level.

Social media success will not happen overnight, it takes time and skill to build your presence, but it can be an extremely cost effective way of getting your brand and services in front of new people. PMF Marketing can set up your social media channels, write your content and manage your communications strategy to build your presence and maximise your audience reach across Linked In, Facebook, Twitter, Instagram and YouTube. social media management services

If you would like to understand more how I can help your business, please call me today for a FREE 30 minute call and lets get building your business back to growth together.

Top10 social media benefits

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